How To Use Custom Packaging To Tell Your Brand’s Story?

We connect with stories. It evokes emotions and resonates with them on a personal level. Your brand story communicates what it stands for and wants to achieve. It can help you build trust, credibility, and a sense of community and motivate clients to engage with it. This makes storytelling a powerful marketing tool.

We are also visual creatures; we are attracted to what we see. Packaging is the first thing someone notices when browsing on a shelf or receiving a delivery. It is a great idea to communicate your brand story on your packaging, including custom made label boxes, labels, stickers, and bags. 

When your brand’s packaging tells the story of your brand, your customers will know who your brand is before they even use it. It will increase your brand awareness, which will help you get more sales because people are more likely to trust brands they can recognize, inspiring brand loyalty. For instance, when you see a red-and-white logo on a drink, you instantly recognize Coca-Cola or the swoosh symbol that tells you that the sneakers are from Nike.

Your packaging lets you control the story you tell about your brand. You can use it to develop a positive brand story for your brand and use this message to connect with the public. Here are a few ways to use custom packaging to tell your brand’s story.

Use Imagery and Colors that Align With Your Brand’s Identity and Message

You can effectively convey your brand message using colors that align with your brand identity. The color theory explains the relationship between colors and emotions. It states that colors can evoke different emotions and feelings in people. For instance, warm colors such as yellow, orange, and red represents passion, energy, and excitement. You can use these colors to create a sense of warmth, energy, and excitement about your brand. In contrast, you can also use cool colors like blue, green, white, and purple to create a sense of calm, relaxation, and trust in your brand. If you operate a luxury brand, you may want to use rich colors such as gold or black to show that your brand is associated with luxury. 

Imagery such as photographs, graphics, or illustrations can also help to communicate your brand identity. For example, an outdoor-activity brand may use nature imagery such as mountains or forests on the packaging. Using colors and imagery that align with your brand identity can help you create custom packaging that is immediately recognizable and memorable to customers.

Use Packaging Materials that Showcase Your Brand’s Values

Your custom packaging sends a message to the customers about your brand values and what your company stands for. For example, if you want to show that your brand values sustainability, you can use eco-friendly materials such as recycled paper or biodegradable plastics to make your packaging. This explains to your customers that your business is eco-conscious and cares about reducing waste and protecting the environment. 

Also, suppose your brand is focused on luxury. In that case, you can use high-end materials such as velvet, silk, leather or metal in your packaging. This sends a message of luxury, high quality, and exclusivity. Using packaging materials that showcase your brand values can build a feeling of authenticity and credibility with your customers.

Include Messaging or Taglines that Communicates Your Brand’s Value

You can also tell your brand story by including messages advertising the company’s mission, purpose, and value. For instance, using the tagline “sustainably sourced” communicates your brand commitment to protecting the environment and reducing the environmental impacts of your business operation. 

Taglines and messages can also create a sense of connection with customers. It can help you to build trust and show what makes your products stand out from the competition.

Incorporate Design Elements that are Unique to Your Brand

Custom packaging allows you to use design elements that will represent your brand. For instance, you will recognize the “Nike” brand when you see the swoosh symbol. This will give you brand awareness and make your packaging instantly recognizable and memorable to customers. It will also help you to develop visual consistency across your product line.

Use Packaging as an Opportunity to Educate Customers about Your Brand

Your packaging can educate your customers about your brand to help them make an informed purchase decision. For instance, you could include information about the origin of the ingredients and where the products are made. You could also include the inspiration behind your brand so that your customers understand your brand’s mission, vision, and story. Or the unique features of your product, so they understand how it stands out from the competition.

When packaging serves as an educational tool for your customers, you can create a sense of connection and engagement with them.