SMS marketing is getting more popular today since most people prefer responsive SMS over emails. People hardly check their emails, explaining why sending commercial announcements via email is unprofitable.
The idea of sharing many messages to a group of people at once came from business marketing. The SMS marketing strategy applies to big and small companies, enabling them to showcase their products to bigger audiences.
The call-to-action message can reach thousands of people with a single click, making your product more visible in the market. The technology development has led to online SMS services that make this strategy more accurate.
Let us dive right into how SMS marketing can help your startup business.
SMS marketing has a significant impact on an organization. It is a worthy marketing strategy that brings organizations more clients. SMS marketing is easy; it helps businesses in the following ways;
- Direct Channel
Messages are direct, immediate, and have a 99% opening compared to 10% for emails. The phone keeps reminding its users about unread messages even when they do not open them. It is possible to pull seven times more clients using two-way marketing services and social media engagement.
- It is Easily Trackable
SMS campaigns are easy to track client engagement and meaningful ROI. An easy trackability is essential for SMEs that have limited resources. Business owners can track important parameters effortlessly using marketing software.
- It Integrates Different Marketing Channels
SMS marketing is an excellent standalone channel since it works well with other marketing channels like social media and email. It is possible to send triggers, follows and alerts via messages. Users can also leverage insights to enhance the campaign efficacy on different channels.
- It Oversees Personalization
Personalization enhances client engagement and experience, showing that the brand cares about them. Users can personalize at scale with apps like Communicat-O. These software solutions allow a Salesforce integration and other apps to know the customer better. Two-way chat features enable users to nurture important relationships with their clients.
Benefits of SMS Marketing to Your Business
Below are the benefits of SMS marketing to your business;
- Improved Open Rates
The main advantage of bulk SMS marketing is that messages have higher open rates than emails and phone calls. Over 95% of sent messages are opened, making this strategy ideal for all businesses.
- It Has a Better Conversion Rate
SMSs have many benefits to a business, even though people have turned to other messaging apps. Text messages still have a better conversion rate than other communication apps.
SMS marketing will bring more people to your business than any other marketing service.
- It Is Cheap
Bulk SMS marketing entails Cloud services that make it a cheap option. Cloud telephony has different bulk SMS options that assist enterprises to reach many customers easily.
SMS marketing has become popular today due to its advantages to an enterprise. The above article has discussed how SMS marketing can help to develop your startup business, and you can get more tips online.