Business Digital Asset Management solutions are created to store, organize and allow the sharing of assets. Creative assets such as images, videos, presentations and other media files can all be uploaded and efficiently stored so that files are easy to locate. Investing in a DAM solution allows employees across departments within a business to easily locate files, as well as keep up to date on uploads, edits and comments made on each asset.
In recent years, the cloud has revolutionized the use of DAM, making it a better user experience at a lower price. This means that businesses can benefit from a cost-effective DAM solution whilst being able to achieve the highest Return On Investment. By using DAM software and tools, businesses in different sectors can enhance productivity, communication and collaboration, which saves on time and reduces costs.
Why is it beneficial to manage digital assets?
Images and videos are crucial to the success of marketing campaigns which allow many businesses to connect with customers, old and new. Being able to access, track and share assets easily is the main reason why businesses can benefit from DAM software. Having an efficient system in place that should eradicate frequent requests from colleagues for various assets, creates a central place for the storage of assets, reducing time spent searching for files needed for a task or project.
Analyze your needs as a business
When you’re invested in a DAM system, it’s important to outline your needs as well as a strategy. There is no one size fits all system so make sure you fully understand your needs as a business or specific department. Identify the criteria for investing in DAM software. Analyze your existing workflows and create a list of your needs to help you choose the software most suited to you and your co-workers. You could take into consideration how many users will need access to the system and who will be uploading assets, as well as your projected work growth over the years. Take an audit of your current assets and identify how best to manage them going forward. Understand your audience and the customer journey, as this will help you to create the content for your target audience.
Organization is the key to success
By organizing the life cycle of assets from creation to completion you will be able to check the quality of the asset, see when it was added to the system, access metadata, covert, export, store and archive files. A DAM system will allow you to organize your assets with ease and it gives employees the ability to find assets effortlessly as well as keeping all the relevant people up to date on developments.
Set up a DAM implementation team to offer support and encourage best practice
If you’re a senior team member, create a team of employees to support the implementation of the introduction of DAM into your business. Spend time educating this team and working out a plan to support all those involved in using the system. Train your implementation team on how to make the most of your DAM system. Clarify the reasons for investing in the system, explain the process and goals to encourage responsibility and positivity around the DAM system. Taking this approach should help encourage all employees to get on board with the new processes when it’s launched.