Are you Marketing your Home Effectively?

Are you marketing your home effectively? A checklist

As enticing as your home may be, there’s a lot to consider when it comes to making other people aware of it on the market. If people don’t feel reassured about the convenience and unique selling points of a place, they’ll quickly take their business elsewhere.

Compass Real Estate is a brokerage firm that was valued at $8 billion last year. And despite being one of the most popular real estate companies in the USA, “Is Compass Real Estate in trouble” is still a commonly searched term. 

Long story short, people are tentative when large sums of money are at stake, so if you want to market your home as effectively as possible, ask yourself the following questions. 

Are you using the right keywords? 

It’s important to use the words that people in your area are actively searching for when looking for places to buy. Be sure you’re highlighting the location and a few key selling points in your opening description and headlines when your home gets listed online. 

Modern search engines are very particular about giving users exactly what they searched for. And if you’re not making the most of some effective keywords, you’re missing out on a potential sale. 

Have you nailed your unique selling points?

Sometimes the qualities that you feel need to be highlighted for your home aren’t in line with what the market is on the lookout for. While it may sound like a lot of guesswork to know your unique selling points, there are simple ways around this issue.

Try doing an online search. Check out similar places to yours. Are there common themes? Are you seeing a lot of the same words pop up? You’re pretty much guaranteed to find the latest trends amid these posts, which you can apply to your own listing. 

Are you listing the local amenities and landmarks? 

A common concern for buyers is moving somewhere that’s inconvenient to their daily life. In fact, the majority of real estate transactions are halted once a buyer has realized there aren’t the amenities available to them that they’d hoped for. 

To avoid wasting their time and yours, be sure to let people know about local gyms, eateries, parks, and grocery stores in the description. Try to fit in some local landmarks as well to boost the association with local hotspots and your house. 

Have you kept your curb appeal on point? 

You should be in full-on ‘sell mode’ from the second a potential buyer sets eyes on your home. And since first impressions matter a whole lot, this includes how the front of your place looks. 

For ultimate curb appeal, trim that lawn, pull those weeds, paint that fence and create an inviting house that sets the tone for the rest of a buyer’s open home experience. 

Are you working with the right real estate company? 

There’s no point in going through all of that effort to discover that you and your realtor fundamentally disagree on pretty much everything around the selling process. Put the work in now to avoid problems later, and pinpoint the values, work ethic, and flexibility that you’re expecting in a relationship with your real estate agents.