Herschel Supply Co. – North American Heritage Meets Street Wear Styling
When it comes to bags and luggage, what you carry can make a big statement. If you use a large bag like a messenger bag, laptop bag or backpack every day to go to work, school, your university or even just the gym, having something that finishes off your outfit while being practical to carry and use is important.
One brand that is really hot at the moment when it comes to personal bags and cases for computers, tablets and phones is Herschel Supply Co. Here, we take a look at why this company is going from a cult underground success in North America, to a must-have global fashion brand:
Herschel Supply Co’s Humble Beginnings
Herschel Supply Co was founded in Vancouver, Canada – a city known for its culture and youth fashion. While the term ‘hipster’ is often used as a negative these days, it would not be unfair to say that Herschel’s artisanal, outdoorsy, almost geeky stylings were inspired by the big hipster contingent in the city. As a brand that made backpacks, a student staple, look cool, Herschel soon became a ubiquitous brand on university and school campuses. With young, trend aware people as its early adopters, Herschel began to extend their range, creating interesting design partnerships with brands like Stussy and New Balance, as well as working with Apple to produce an exclusive line of cases for iPhones, iPads and Macbooks, which are sold in Apple stores and even seen in Apple commercials.
Outdoors Meets Urban
One of the most appealing things about the Herschel Supply Co’s lines, especially their iconic backpacks (which are even popular with celebrities), is that they manage to look cool on the streets while maintaining the practicality of something you might want to use for more ‘outdoorsy’ pursuits like camping, hiking or fishing. Their SS15 range even includes backpacks fashioned from tarpaulin, to keep the contents really safe and dry – and this is a material rarely seen on commuter or student bags! However, as well as using the tough, durable materials, Herschel Supply Co’s latest Studio collection also uses sleek, sharp monochrome colouring, to make these bags look incredibly modern and stylish. This means you get all the usefulness of a backpack that can protect and hold your laptop and everything else you need, even if you cycle to work or school, without compromising on looking cool.
A Brand for Everyone
Another thing that makes Herschel Supply Co a really great fashion brand is that it is a very inclusive name. While making bags that look good and carry some style credibility, they produce bags in different tiers of their product ranges. This means there are entry level Herschel bags that are affordable for teens and students, along with high end bags crafted from premium grade materials for those looking for something upscale in the cool Herschel style.
If you need a good casual bag, or a bag that can make your commute as practical as it is stylish, then Herschel is definitely a name to check out!